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~person:"Grewal, Dhruv"
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Consumer behaviour
69
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Grewal, Dhruv
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
151
Bauer, Hans H.
117
Belk, Russell W.
116
Han, Heesup
116
Herrmann, Andreas
104
Grunert, Klaus G.
101
Wiedmann, Klaus-Peter
101
Mattila, Anna S.
100
Baumgarth, Carsten
97
Gierl, Heribert
96
Phau, Ian
92
Mitchell, Olivia S.
91
Bruhn, Manfred
88
Melewar, T. C.
86
Lusk, Jayson L.
85
Meffert, Heribert
84
Sheth, Jagdish N.
83
Wise, David A.
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Foxall, Gordon R.
74
Hurd, Michael D.
73
Chen, Xi
72
Khare, Arpita
72
Sattler, Henrik
72
Bagozzi, Richard P.
71
Agarwal, Sumit
70
Ahlert, Dieter
69
Börsch-Supan, Axel
69
Dwivedi, Yogesh Kumar
69
Rajagopal
69
Septianto, Felix
69
Nayga, Rodolfo M.
68
Wansink, Brian
68
Pelsmacker, Patrick de
67
Tomczak, Torsten
67
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Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
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Psychology & marketing
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Emerald insight
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Fundamentals of marketing research ; Vol. 3
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ECONIS (ZBW)
69
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1
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
2
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
3
Detecting, preventing, and mitigating online firestorms in
brand
communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
4
The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard
- In:
Journal of consumer research : JCR ; an …
19
(
1992
)
1
,
pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
Saved in:
5
Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
3
,
pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
Saved in:
6
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
7
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
8
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
9
Expressing and defining self and relationships through everyday shopping experiences
Compeau, Larry D.
;
Monroe, Kent B.
;
Grewal, Dhruv
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1035-1042
Persistent link: https://www.econbiz.de/10011440075
Saved in:
10
The impact of dynamic presentation format on consumer preferences for hedonic products and services
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Townsend, Claudia
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 34-49
Persistent link: https://www.econbiz.de/10011410745
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