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~person:"Grohmann, Bianca"
~person:"Huber, Frank"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
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Brand management
Consumer behaviour
68
Konsumentenverhalten
68
Deutschland
27
Germany
27
Brand
21
Markenartikel
21
Markenimage
20
Brand image
19
Markenführung
18
Beziehungsmarketing
16
Relationship marketing
16
Estimation
15
Schätzung
15
Theorie
14
Theory
14
Advertising effects
11
Werbewirkung
11
Customer satisfaction
7
Emotion
7
Kundenzufriedenheit
7
Gender
6
Geschlecht
6
Preismanagement
6
Pricing strategy
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Measurement
5
Messung
5
Causality analysis
4
Conjoint analysis
4
Conjoint-Analyse
4
Credibility
4
Glaubwürdigkeit
4
Innovation
4
Kausalanalyse
4
Advertising
3
Brand authenticity
3
Business ethics
3
Corporate reputation
3
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Article
16
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2
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Aufsatz in Zeitschrift
Graue Literatur
Article in journal
16
Non-commercial literature
2
Arbeitspapier
1
Aufsatz im Buch
1
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1
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1
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1
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1
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Language
All
English
15
German
3
Author
All
Grohmann, Bianca
Huber, Frank
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Khan, Imran
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Keller, Kevin Lane
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
17
Christodoulides, George
16
Fetscherin, Marc
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Wiedmann, Klaus-Peter
14
Dens, Nathalie
13
Paul, Justin
13
Romaniuk, Jenni
13
Roper, Stuart
13
Septianto, Felix
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Baumgarth, Carsten
12
Casidy, Riza
12
Foroudi, Pantea
12
Johnson, Lester W.
12
Merrilees, Bill
12
Park, Jungkun
12
Bagozzi, Richard P.
11
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Published in...
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European journal of marketing : EJM
3
Journal of marketing communications
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business ethics : JOBE
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
The journal of asset management
1
The journal of product & brand management
1
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ECONIS (ZBW)
18
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1
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10
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18
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1
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
2
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
3
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
The impact of
brand
personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
Saved in:
5
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
6
When goliaths win and davids lose : the moderating role of perceived risk in
brand
biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Does
brand
authenticity alleviate the effect of
brand
scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
9
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
10
Communicating
brand
gender through type fonts
Grohmann, Bianca
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
Saved in:
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