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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank; Vogel, Johannes; Meyer, Frederik; Becker, … - 2008
Persistent link: https://www.econbiz.de/10003666452
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie; Grohmann, Bianca - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
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Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank; Meyer, Frederik; Schmid, David Alexander - In: The journal of product & brand management 24 (2015) 6, pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali; Bodur, H. Onur; Grohmann, Bianca - In: Psychology & marketing 39 (2022) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie; Grohmann, Bianca - In: The journal of brand management : an international journal 25 (2018) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
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When brands get branded
Huber, Frank; Vogel, Johannes; Meyer, Frederik - In: Marketing theory 9 (2009) 1, pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
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Communicating brand gender through type fonts
Grohmann, Bianca - In: Journal of marketing communications 22 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011612604