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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Communicating sensory attributes and innovation through food product labeling
Lancelot Miltgen, Caroline; Pantin Sohier, Gaëlle; … - In: Journal of food products marketing 22 (2016) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10011561177
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The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van; Herrmann, Andreas; Grohmann, Bianca; … - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
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The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie; Grohmann, Bianca - In: Journal of marketing communications 20 (2014) 5, pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
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Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products
Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10011290917
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Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie; Grohmann, Bianca - In: The journal of brand management : an international journal 25 (2018) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
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The ethical attribute stigma : understanding when ethical attributes improve consumer responses to product evaluations
Bodur, H. Onur; Gao, Ting; Grohmann, Bianca - In: Journal of business ethics : JOBE 122 (2014) 1, pp. 167-177
Persistent link: https://www.econbiz.de/10010393208
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Gender dimensions of brand personality
Grohmann, Bianca - In: Journal of marketing research : JMR 46 (2009) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10003810265