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Marketing's future : automation and the upending of conventional wisdom
Grossberg, Kenneth Alan - In: Waseda business & economic studies 50 (2014), pp. 1-15
Persistent link: https://www.econbiz.de/10011502563
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Häagen-Dazs in Japan : leading brand renewal
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 43 (2015) 5, pp. 4045
Persistent link: https://www.econbiz.de/10011506895
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Rebranding the brand concept : the past as future
Grossberg, Kenneth Alan - In: Waseda business & economic studies 48 (2013), pp. 31-39
Persistent link: https://www.econbiz.de/10012017780
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New ways B2B marketers use technology to enhance customer engagement
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 43 (2015) 1, pp. 42-45
Persistent link: https://www.econbiz.de/10010514580
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Marketing's moment of truth : in search of a new solution
Grossberg, Kenneth Alan - In: Waseda business & economic studies 51 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10012155184
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Foreign entrepreneurs in Japan : learning to succeed when strategy and business culture collide
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 45 (2017) 4, pp. 40-41
Persistent link: https://www.econbiz.de/10011777299
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The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan - In: The silver market phenomenon : marketing and innovation …, (pp. 395-407). 2011
Persistent link: https://www.econbiz.de/10008746310
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2010 Israel Strategy Conference
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 39 (2011) 3, pp. 56-57
Persistent link: https://www.econbiz.de/10009157006
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Operationalizing the concept of indulgent parsimony
Grossberg, Kenneth Alan - In: Waseda business & economic studies 46 (2010), pp. 15-24
Persistent link: https://www.econbiz.de/10009374223
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The content management systems opportunity : new strategic marketing capabilities
Grossberg, Kenneth Alan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 3, pp. 50-52
Persistent link: https://www.econbiz.de/10009759389