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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

Gruen, Thomas W.; Osmonbekov, Talai; Czaplewski, Andrew J. - In: Journal of Business Research 59 (2006) 4, pp. 449-456

Persistent link: https://www.econbiz.de/10005473411

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Gruen, Thomas W.; Osmonbekov, Talai; Czaplewski, Andrew J. - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 537-549

Persistent link: https://www.econbiz.de/10007877463

Membership customers and relationship marketing

Gruen, Thomas W. - In: Handbook of relationship marketing, (pp. 355-380). 2000

Persistent link: https://www.econbiz.de/10001559327

Integrated marketing communications and the emerging role of the website

Gruen, Thomas W. - In: Marketing communication : new approaches, technologies, …, (pp. 175-192). 2005

Persistent link: https://www.econbiz.de/10003247663

The outcome set of relationship marketing in consumer markets

Gruen, Thomas W. - In: International Business Review 4 (1995) 4, pp. 447-469

The recent proliferation of research in relationship marketing has focused on business-to-business (BTB) relationships but conspicuously neglected consumer relationships. The author examines the differences between BTB and business-to-consumer (BTC) relationships and develops a theoretical model...

Persistent link: https://www.econbiz.de/10009213295

Relationship marketing: the route to marketing efficiency and effectiveness

Gruen, Thomas W. - In: Business Horizons 40 (1997) 6, pp. 32-38

Persistent link: https://www.econbiz.de/10005438936

The role of perceived control in customer value cocreation and service recovery evaluation

Guo, Lin; Lotz, Sherry L.; Tang, Chuanyi; Gruen, Thomas W. - In: Journal of service research : JSR 19 (2016) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10011433138

Seeing relationships through the lens of psychological contracts : the structure of consumer service relationships

Guo, Lin; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 357-376

Persistent link: https://www.econbiz.de/10011684995

The relationship marketing view of the customer and the service dominant logic perspective

Gruen, Thomas W.; Hofstetter, Joerg S. - In: Journal of business market management : jbm 4 (2010) 4, pp. 231-245

Persistent link: https://www.econbiz.de/10008758129

Socializing to co-produce : pathways to consumers’ financial well-being

Guo, Lin; Arnould, Eric J.; Gruen, Thomas W.; Tang, Chuanyi - In: Journal of service research : JSR 16 (2013) 4, pp. 549-563

Persistent link: https://www.econbiz.de/10010203494