This study was conducted to determine the effect of Celebrity Endorser, Brand Image, Brand Awareness, and Social Media … variable that has a low impact on the purchase intentions is Brand Awareness …

This study was conducted to determine the effect of brand ambassador, brand, product quality, and price to purchase … price. Meanwhile, the variables that have a low impact on the purchase intention is the brand ambassador …

This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer …, Promotion Through Social Media, Brand Trust, Customer satisfaction will certainly result in high customer loyalty. The above …, Brand Trust, Customer Satisfaction …

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions … variable can be explained by Brand Ambassador, Brand Image, and Product Quality which have an influence on the Purchase … Decision by 40.8%. The conclusion that can be drawn is that the Purchase Decision can be explained by the Brand Ambassador …

This study aims to determine how the influence Celebrity Endorser, Brand Image, and Brand Trust on the decision to buy … (CR) of 1.131 < 1.985 and a P value of 0.261 < 0.05, so there is a negative relationship between a brand image with the … purchase decision but the variable is acceptable. H3 indicates that the variable brand trust has a critical value ratio (CR) of …

This study aims to determine how the effect of price, brand trust, and service quality on product purchasing decisions … positive and significant effect. And the coefficient of determination (R2) is 0.649 which means that the variable price, brand …, Brand Trust and Service Quality affect the Purchasing Decision …

Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has …/methodology/approach - The article uses the concepts of personal identity and brand identity in a qualitative study to explore how Brixton …-based Afro-Caribbean consumers construct their self-identities and the brand identity of Supermalt. Semi-structured interviews …

the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … has a positive and significant effect on the purchase decision of Somethinc cosmetic products, brand awareness has a … and significant influence on the decision to purchase Somethinc cosmetic products. Celebrity endorsement and brand …