position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …

The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase … Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand … Ambassador, Brand Image, Quality Products, and the price of the Samsung smartphone buying decision. The purpose of this study was …

. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … Endorser, Social Media, Advertising, Content and brand Awareness Against Youtube Buy Consumer Interests. The purpose of this … Brand Awareness. This research was conducted in Indonesia precisely in Jakarta, Bogor, Depok, Tangerang, and Bekasi with …

decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …

decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …

This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions … variable can be explained by Brand Ambassador, Brand Image, and Product Quality which have an influence on the Purchase … Decision by 40.8%. The conclusion that can be drawn is that the Purchase Decision can be explained by the Brand Ambassador …

effect of advertising, brand image, price promotion, but there is no positive effect of brand equity on purchase intentions …

This study aims to determine whether the influence of the influence of Brand Awareness, Price, and Product Quality on … the Istagram Social Media Purchasing Decision. So it can be said, if the higher Brand Awareness will also be higher … there is a joint and significant influence between Brand Awareness, Price, and Product Quality …