Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by … with high task motivation filter brand information less and pictorial information more. Consumers under time pressure … reveal that the chosen brand receives significantly more intra-brand and inter-brand saccades and longer fixation durations …

position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …