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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718
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Means-end chains : a means to which end?
Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Legends in consumer behavior: Russell W. Belk
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383469
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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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The early years: information overload and quality perception
Jacoby, Jacob; Maheswaran, Durairaj; Haugtvedt, Curtis P.; … - 2015
Persistent link: https://www.econbiz.de/10011444686
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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692