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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004
Persistent link: https://www.econbiz.de/10002714836
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Consumers’ Quality Perception of National Branded, National Store Branded, and Imported Store Branded Beef
Banovic, Marija; Grunert, Klaus G.; Barreira, Maria Madalena - 2009
This study investigated the differences in the consumers’ quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded...
Persistent link: https://www.econbiz.de/10014201554
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The Fight between Store Brands and National Brands : What's the Score?
Juhl, Hans Jørn - 2006
position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …
Persistent link: https://www.econbiz.de/10012779783
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The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.; Grebitus, Carola; Nayga, Rodolfo M. - In: Canadian journal of agricultural economics : CJAE 64 (2016) 4, pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom
Grunert, Klaus G.; Sørensen, Elin - 1996
Persistent link: https://www.econbiz.de/10000943707
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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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Consumer attitudes and decision-making with regard to genetically engineered food products : a review of the literature and a presentation of models for future research
Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn - 1998
Persistent link: https://www.econbiz.de/10000981040