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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
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Market Orientation in Food and Agriculture
Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996
What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...
Persistent link: https://www.econbiz.de/10013522059
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10013481875
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Consumers, policy and the environment : a tribute to Folke Ölander
Grunert, Klaus G. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004913029
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Werbung : ihre gesellschaftliche und ökonomische Problematik
Grunert, Klaus G.; Stupening, Eduard - 1981
Persistent link: https://www.econbiz.de/10000007834
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Werbung, ihre gesellschaftliche und ökonomische Problematik
Grunert, Klaus G.; Stupening, Eduard - 1981
Persistent link: https://www.econbiz.de/10004008872
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Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom
Grunert, Klaus G.; Sørensen, Elin - 1996
Persistent link: https://www.econbiz.de/10000943707