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Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217

Persistent link: https://www.econbiz.de/10010365149

Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands

Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323

Persistent link: https://www.econbiz.de/10012808034

Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.

Persistent link: https://www.econbiz.de/10013481875

Agricultural marketing and consumer behavior in a changing world

Wierenga, Berend (ed.); Tilburg, Aad van (contributor); … - 1997

Persistent link: https://www.econbiz.de/10013531689

Model-based development and testing of advertising messages : a comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach

Bech-Larsen, Tino; Grunert, Klaus G. - 2000

Persistent link: https://www.econbiz.de/10001686310

Perception of health claims among Nordic consumers

Grunert, Klaus G.; Lähteenmäki, Liisa; Boztuğ, Yasemin; … - In: Journal of consumer policy : consumer issues in law, … 32 (2009) 3, pp. 269-287

Persistent link: https://www.econbiz.de/10003921949

Perception of Health Claims Among Nordic Consumers

Grunert, Klaus G.; Lähteenmäki, Liisa; Boztug, Yasemin; … - 2009

Health claim perception was investigated by a web-based instrument with a sample of 4,612 respondents in the Nordic countries (Denmark, Finland, Iceland, Norway, Sweden). Respondents decided which of a pair of claims sounded better, was easier to understand and was more convincing in their...

Persistent link: https://www.econbiz.de/10014201552

Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993

Persistent link: https://www.econbiz.de/10000881069

Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom

Grunert, Klaus G.; Sørensen, Elin - 1996

Persistent link: https://www.econbiz.de/10000943707

Bredahl, Lone; Grunert, Klaus G. - 1997

Persistent link: https://www.econbiz.de/10000959831

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