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Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros; Grunert, Klaus G. - In: Journal of business research : JBR 67 (2014) 6, pp. 1209-1217
Persistent link: https://www.econbiz.de/10010365149
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Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
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Werbung : ihre gesellschaftliche und ökonomische Problematik
Grunert, Klaus G.; Stupening, Eduard - 1981
Persistent link: https://www.econbiz.de/10000007834
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Werbung, ihre gesellschaftliche und ökonomische Problematik
Grunert, Klaus G.; Stupening, Eduard - 1981
Persistent link: https://www.econbiz.de/10004008872
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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A cross-cultural study of cereal food quality perception
Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323
Persistent link: https://www.econbiz.de/10003882713
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Means-end chains : a means to which end?
Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10003976412
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The role of satisfaction, norms and conflict in families' eating behaviour
Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008650634