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~person:"Guha, Abhijit"
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Guha, Abhijit
Grewal, Dhruv
326
Roggeveen, Anne L.
91
Levy, Michael
49
Biswas, Dipayan
47
Nordfält, Jens
26
Sharma, Arun
19
Iyer, Gopalkrishnan R.
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Puccinelli, Nancy
16
Compeau, Larry D.
14
Wetzels, Martin
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Puccinelli, Nancy M.
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Roggeveen, Anne
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Ruyter, Ko de
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Sethuraman, Raj
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Biswas, Abhijit
11
Marmorstein, Howard
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Motyka, Scott
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Szocs, Courtney
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Voss, Glenn B.
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Ailawadi, Kusum L.
9
Krishnan, R.
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Palmatier, Robert W.
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Chandrashekaran, Rajesh
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Dant, Rajiv P.
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Gauri, Dinesh Kumar
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Lehmann, Donald R.
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Noble, Stephanie M.
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Parasuraman, A.
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Ma, Yu
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Monroe, Kent B.
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Dutta, Sujay
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Gotlieb, Jerry
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Kopalle, Praveen K.
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Journal of retailing
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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AMS review : official publication of the Academy of Marketing Science
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Harvard business review : HBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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1
How artificial intelligence will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
Saved in:
2
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
Saved in:
3
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
4
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
5
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
6
An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011850437
Saved in:
7
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
8
Testing work-life theory in marketing : evidence from field experiments on social media
Umashankar, Nita
;
Grewal, Dhruv
;
Guha, Abhijit
; …
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 307-329
Persistent link: https://www.econbiz.de/10014584207
Saved in:
9
Generative AI and marketing education : what the future holds
Guha, Abhijit
;
Grewal, Dhruv
;
Atlas, Stephen
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10014580270
Saved in:
10
Artificial intelligence : the light and the darkness
Grewal, Dhruv
;
Guha, Abhijit
;
Satornino, Cinthia B.
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 229-236
Persistent link: https://www.econbiz.de/10012663202
Saved in:
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