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~person:"Gupta, Suraksha"
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Brand management
28
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12
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11
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9
Consumer behaviour
7
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Gupta, Suraksha
Esch, Franz-Rudolf
141
Burmann, Christoph
134
Meffert, Heribert
99
Baumgarth, Carsten
94
Melewar, T. C.
77
Huber, Frank
74
Bruhn, Manfred
70
Keller, Kevin Lane
68
Ahlert, Dieter
62
Sattler, Henrik
57
De Chernatony, Leslie
56
Czinkota, Michael R.
47
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Swoboda, Bernhard
43
Merrilees, Bill
42
Phau, Ian
42
Wiedmann, Klaus-Peter
42
Diamantopoulos, Adamantios
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Fantapié Altobelli, Claudia
37
Kotabe, Masaaki
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
Vrontis, Demetris
36
Herrmann, Andreas
34
Ko, Eunju
34
Sander, Matthias
34
Uggla, Henrik
34
Völckner, Franziska
34
Aaker, David A.
33
Foroudi, Pantea
33
Iglesias, Oriol
33
Ronkainen, Ilkka A.
33
Strebinger, Andreas
33
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Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of World Business
1
Marketing Intelligence & Planning
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
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The journal of business & industrial marketing
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ECONIS (ZBW)
29
Other ZBW resources
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Branding in the emerging markets
Gupta, Suraksha
;
Garg, Shivani
;
Sharma, Kavita
- In:
The Routledge companion to contemporary brand management
,
(pp. 366-377)
.
2016
Persistent link: https://www.econbiz.de/10011515421
Saved in:
2
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Saved in:
3
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
4
Managing
brand
preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
5
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
6
The impact of
brand
value on
brand
competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
8
The local
brand
representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
9
Perceptional components of
brand
equity : configuring the Symmetrical and Asymmetrical Paths to
brand
loyalty and
brand
purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
10
Investigating relationship types for creating
brand
value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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