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Service innovation : a new conceptualization and path forward

Gustafsson, Anders; Snyder, Hannah; Witell, Lars - In: Journal of service research 23 (2020) 2, pp. 111-115

Persistent link: https://www.econbiz.de/10012216495

Gustafsson, Anders; Kristensson, Per; Schirr, Gary R.; … - 2016 - First edition.

1. Service as the key driver of growth -- 2. What is service innovation? -- 3. Value creation drives service innovation -- 4. Developing service innovations -- 5. Customers as cocreators in service innovation -- 6. Service innovation in goods-centric firms -- 7. The service innovator, tying it...

Persistent link: https://www.econbiz.de/10012683001

Conducting service research that matters

Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429

Persistent link: https://www.econbiz.de/10011418248

Defining service innovation : a review and synthesis

Witell, Lars; Snyder, Hannah; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2863-2872

Persistent link: https://www.econbiz.de/10011507784

Fostering a trans-disciplinary perspectives of service ecosystems

Lusch, Robert F.; Vargo, Stephen L.; Gustafsson, Anders - In: Journal of business research : JBR 69 (2016) 8, pp. 2957-2963

Persistent link: https://www.econbiz.de/10011507855

The effect of customer information during new product development on profits from goods and services

Witell, Lars; Gustafsson, Anders; Johnson, Michael D. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1709-1730

Persistent link: https://www.econbiz.de/10010429767

Service encounters, experiences and the customer journey : defining the field and a call to expand our lens

Voorhees, Clay M.; Fombelle, Paul W.; Gregoire, Yany; … - In: Journal of business research : JBR 79 (2017), pp. 269-280

Persistent link: https://www.econbiz.de/10011745316

Upframing service design and innovation for research impact

Patrício, Lia; Gustafsson, Anders; Fisk, Raymond P. - In: Journal of service research : JSR 21 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011855771

Service innovation, renewal, and adoption/rejection in dynamic global contexts

Martin, Drew; Gustafsson, Anders; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 7, pp. 2397-2400

Persistent link: https://www.econbiz.de/10011490963

Identifying categories of service innovation : a review and synthesis of the literature

Snyder, Hannah; Witell, Lars; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2401-2408

Persistent link: https://www.econbiz.de/10011490968