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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Subject
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Konsumentenverhalten
Markenführung
Consumer behaviour
131
Brand management
86
Beziehungsmarketing
56
Brand image
56
Markenimage
56
Relationship marketing
56
Brand
40
Markenartikel
40
Social Web
23
Social web
23
Customer integration
22
Kundenintegration
22
Sportmarketing
18
Sports marketing
18
Internet marketing
17
Online-Marketing
17
Dienstleistungsqualität
12
Marketing management
12
Marketingmanagement
12
Service quality
12
Corporate reputation
11
Customer satisfaction
11
Firmenimage
11
Kundenzufriedenheit
11
Professional sports
11
Profisport
11
Football
10
Fußball
10
Bibliometrics
9
Bibliometrie
9
Brand loyalty
9
Customer engagement
9
Reputation
9
Markentreue
8
Sport organization
8
Sportorganisation
8
Advertising
7
Athletes
7
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Undetermined
104
Free
7
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Article
129
Book / Working Paper
13
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Article in journal
131
Aufsatz in Zeitschrift
131
Collection of articles of several authors
6
Sammelwerk
6
Aufsatz im Buch
4
Book section
4
Case study
2
Fallstudie
2
Aufsatzsammlung
1
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Language
All
English
142
Author
All
Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
86
Bauer, Hans H.
84
Huber, Frank
83
Lusk, Jayson L.
83
Gierl, Heribert
79
Herrmann, Andreas
77
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Septianto, Felix
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Wansink, Brian
66
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
60
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
56
Ko, Eunju
56
Laroche, Michel
56
Verhoef, Peter C.
56
Pelsmacker, Patrick de
54
Warlop, Luk
54
Walsh, Gianfranco
52
Rajagopal
51
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rock, Bram de
49
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Published in...
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Journal of business research : JBR
15
The journal of product & brand management
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
5
Psychology & marketing
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
The journal of services marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The marketing review
3
Corporate reputation review
2
Handbook of research on customer engagement
2
International marketing review
2
International studies of management and organization
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Customer engagement marketing
1
EuroMed journal of business
1
European business review
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Product and Brand Management Ser.
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
142
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1
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142
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date (oldest first)
1
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
2
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
3
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
4
New brands : contextual differences and development of
brand
associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
5
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
6
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
7
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
8
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
9
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
10
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
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