Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities …: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a … multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards …

Understanding brand relationships as perceived by consumers is important for the successful management and marketing of … connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand … into three theoretically identified sport brand architecture groups: league dominant, team dominant, and co …

-- 1 Branding: At the Heart of the Relationship between Product Marketing and Design -- Introduction -- Design and Brand … Identity -- Signs at the Crossroads of Design and Branding -- Semantics of Products: A Tool for Expressing Brand Values … -- Design and Emotional Attachment to Brand -- Product Design and Consumer Behavior …

type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat …