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Enhancing customer relationships with retail service brands : the role of customer engagement

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193

Persistent link: https://www.econbiz.de/10011565134

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154

Persistent link: https://www.econbiz.de/10014227458

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538

Persistent link: https://www.econbiz.de/10012038426

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

Brand management in the era of social media : social visibility of consumption and customer brand identification

So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742

Persistent link: https://www.econbiz.de/10011927123

A research agenda for brand management in a new era of consumerism

King, Ceridwyn (ed.); Murillo, Enrique (ed.) - 2023

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Persistent link: https://www.econbiz.de/10014372517

Employee based brand equity : a third perspective

King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 30 (2009) 2, pp. 122-147

Persistent link: https://www.econbiz.de/10003846802

Cultural brands from emerging markets : brand image across host and home countries

Guzman, Francisco; Paswan, Audesh K. - In: Journal of international marketing 17 (2009) 3, pp. 71-86

Persistent link: https://www.econbiz.de/10003889918

Image feedback effects of brand extensions : evidence from a longitudinal field study

Völckner, Franziska; Sattler, Henrik; Kaufmann, Gwen - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 109-124

Persistent link: https://www.econbiz.de/10003703917

Employee brand equity : scale development and validation

King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288

Persistent link: https://www.econbiz.de/10009428111