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~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
83
Brand management
68
Brand image
46
Markenimage
46
Brand
35
Markenartikel
35
Beziehungsmarketing
25
Relationship marketing
25
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18
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93
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Guzman, Francisco
Kunkel, Thilo
Melewar, T. C.
Han, Heesup
118
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
103
Grunert, Klaus G.
95
Bauer, Hans H.
85
Huber, Frank
84
Lusk, Jayson L.
83
Herrmann, Andreas
81
Gierl, Heribert
80
Khare, Arpita
78
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Wansink, Brian
66
Laroche, Michel
65
Agarwal, Sumit
64
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
60
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Ko, Eunju
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Warlop, Luk
54
Rajagopal
52
Hollebeek, Linda D.
51
Krishna, Aradhna
50
Rock, Bram de
50
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Journal of business research : JBR
13
Journal of sport management : the official journal of the North American Society of Sport Management
10
The journal of product & brand management
10
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
5
Journal of retailing and consumer services
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
The marketing review
3
Corporate reputation review
2
International marketing review
2
International studies of management and organization
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sports marketing & sponsorship
1
Journal of Product and Brand Management Ser.
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The European business journal
1
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ECONIS (ZBW)
93
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1
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10
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93
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date (oldest first)
1
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
2
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
3
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
Developing a conceptual understanding of consumer-based league
brand
associations
Kunkel, Thilo
;
Funk, Daniel C.
;
King, Ceridwyn
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10010367438
Saved in:
5
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
6
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
8
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
9
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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