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~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Romaniuk, Jenni"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Consumer behaviour
84
Konsumentenverhalten
82
Brand management
52
Brand image
39
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39
Brand
35
Markenartikel
35
Beziehungsmarketing
22
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18
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Guzman, Francisco
Kunkel, Thilo
Romaniuk, Jenni
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
32
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Dawes, John
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
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The journal of product & brand management
11
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
Journal of business research : JBR
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Marketing letters : a journal of research in marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
Australasian marketing journal
1
Brand management ; Vol. 2
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of market research
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
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1
The journal of brand management : an international journal
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ECONIS (ZBW)
51
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1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
Evidence concerning the importance of perceived
brand
differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
5
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
6
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
7
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
8
Exploring the past behaviour of new
brand
buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
9
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
10
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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