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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni; Sharp, Byron; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924370
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Comparing direct and indirect branding in advertising
Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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Benchmarking buyer behavior towards new brands
Trinh, Giang; Romaniuk, Jenni; Tanusondjaja, Arry - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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National versus private brand : a regulatory focus perspective
Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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Understanding consumer perceptions of luxury brands
Romaniuk, Jenni; Huang, Ava - In: International journal of market research 62 (2020) 5, pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
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Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry; Trinh, Giang; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Crossing the border : changes in self and brands
Guzman, Francisco; Paswan, Audhesh K.; Fabrize, Robert O. - In: The journal of consumer marketing 34 (2017) 4, pp. 306-318
Persistent link: https://www.econbiz.de/10011691607