//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Guzman, Francisco"
~person:"Roy, Sanjit"
~subject:"Brand image"
~subject:"Kundenintegration"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Staat in Augenhöhe? Durch...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Kundenintegration
Markenartikel
Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
16
Markenführung
16
Markenimage
14
Brand
10
Customer integration
7
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsqualität
4
Service quality
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Einzelhandel
3
Partial least squares
3
Partielle kleinste Quadrate
3
Retail trade
3
Vertrauen
3
Word-of-mouth
3
Brand co-creation
2
Brand equity
2
Brand love
2
Brand loyalty
2
Branding
2
Communication
2
Consumer brand equity
2
Customer engagement behavior
2
Customer service
2
Dienstleistungsmarketing
2
India
2
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
16
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
18
Author
All
Guzman, Francisco
Roy, Sanjit
Hollebeek, Linda D.
35
Loureiro, Sandra Maria Correia
20
Brodie, Roderick J.
17
Bruhn, Manfred
17
Han, Heesup
17
Conduit, Jodie
14
Fetscherin, Marc
14
Khan, Imran
14
Rather, Raouf Ahmad
14
Reichwald, Ralf
14
Gil Saura, Irene
13
Japutra, Arnold
13
Piller, Frank T.
13
Huber, Frank
12
Kumar, Vikas
12
Rahman, Zillur
12
Fournier, Susan
11
King, Ceridwyn
11
Ahn, Jiseon
10
Johnson, Lester W.
10
Kumar, V.
10
Leckie, Civilai
10
Prentice, Catherine
10
Veloutsou, Cleopatra
10
Šerić, Maja
10
Dawes, John
9
Hyun, Sunghyup Sean
9
Iglesias, Oriol
9
Kaufmann, Hans Rüdiger
9
Sarkar, Abhigyan
9
Sreejesh, S.
9
Hadwich, Karsten
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Nyadzayo, Munyaradzi W.
8
So, Kevin Kam Fung
8
Verhoef, Peter C.
8
Augusto, Mário Gomes
7
more ...
less ...
Published in...
All
The journal of product & brand management
6
Journal of business research : JBR
5
Electronic commerce research
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
2
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
3
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
4
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
5
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
6
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
7
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
8
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
9
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
10
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->