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Co-creation of brand identities : consumer and industry influence and motivations

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Consumer brand relationships

Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.); … - 2016

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When perceived ability to influence plays a role : brand co-creation in Web 2.0

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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB

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The impact of brand value co-creation on perceived CSR authenticity and brand equity

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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets

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Effective messaging strategies to increase brand love for sociopolitical activist brands

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Consumer Brand Relationships

Guzman, Francisco - 2021

Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a multidimensional construct -- Love becomes hate? or love is...

Persistent link: https://www.econbiz.de/10013331720