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~person:"Guzman, Francisco"
~subject:"Markenführung"
~subject:"Social web"
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Value brands : cheap or trendy...
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Markenführung
Social web
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
20
Brand image
18
Markenimage
18
Brand
13
Markenartikel
13
Beziehungsmarketing
10
Relationship marketing
10
Brand equity
5
Designation of origin
4
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4
Internet marketing
4
Online-Marketing
4
Brand love
3
Brand loyalty
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Corporate Social Responsibility
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Customer integration
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Luxusgüter
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Markentreue
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Social Web
3
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19
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20
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Guzman, Francisco
Loureiro, Sandra Maria Correia
36
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Ko, Eunju
31
De Chernatony, Leslie
28
Burmann, Christoph
27
Baumgarth, Carsten
25
Han, Heesup
24
Bang, Nguyen
23
Fournier, Susan
23
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
22
Esch, Franz-Rudolf
21
Filieri, Raffaele
21
Wiedmann, Klaus-Peter
21
Bauer, Hans H.
20
Dwivedi, Yogesh Kumar
20
Khan, Imran
20
Seo, Yuri
20
Diamantopoulos, Adamantios
19
Huber, Frank
19
Japutra, Arnold
19
Martínez-López, Francisco J.
19
Rahman, Zillur
19
Septianto, Felix
19
Christodoulides, George
18
Dawes, John
18
Foroudi, Pantea
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Pelsmacker, Patrick de
17
Romaniuk, Jenni
17
Steenkamp, Jan-Benedict E. M.
17
Vrontis, Demetris
17
Bagozzi, Richard P.
16
Dens, Nathalie
16
Ekinci, Yuksel
16
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The journal of product & brand management
10
Journal of business research : JBR
3
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
20
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20
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1
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
3
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
4
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
5
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
6
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
7
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
8
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
9
Perceived injustice and
brand
love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
10
Evolving
brand
boundaries and expectations : looking back on
brand
equity,
brand
loyalty, and
brand
image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
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