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Brand management
27
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Guzman, Francisco
Esch, Franz-Rudolf
141
Burmann, Christoph
137
Baumgarth, Carsten
98
Huber, Frank
79
Meffert, Heribert
78
Melewar, T. C.
73
Keller, Kevin Lane
71
Bruhn, Manfred
67
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64
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57
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55
Tomczak, Torsten
49
Balmer, John M. T.
46
Bauer, Hans H.
46
Phau, Ian
44
Wiedmann, Klaus-Peter
43
Merrilees, Bill
42
Völckner, Franziska
41
Fournier, Susan
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Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
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34
Uggla, Henrik
34
Foroudi, Pantea
33
Iglesias, Oriol
33
Ko, Eunju
33
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33
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31
MacInnis, Deborah J.
31
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30
Christodoulides, George
29
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29
Errichiello, Oliver Carlo
29
Park, C. Whan
29
Swoboda, Bernhard
29
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29
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The journal of product & brand management
11
Journal of business research : JBR
4
The journal of brand management : an international journal
3
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2
European journal of marketing : EJM
1
Handbook of research on ethnic and intra-cultural marketing
1
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ECONIS (ZBW)
27
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1
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
2
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
3
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
6
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
7
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
8
We are just 10 feet away! : how does location-based advertising affect consumer-
brand
engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
9
Effective messaging strategies to increase
brand
love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
Perceived injustice and
brand
love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
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