Vietnamese abstract: Nghiên cứu này nhằm mục đích khám phá và đo lường những nhân tố chính tác động lên chất lượng mối quan hệ giữa khách hàng cá nhân và Ngân hàng TMCP Đại Chúng Việt Nam (Vietnam Public Comercial Bank- PVcomBank) chi nhánh...

This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

This study was conducted to find out the factors affecting the consumers' choice of wine in HoChiMinh City, Vietnam. The multiple regression model was not statistically significant for finding the relationship between the factors and the Money spent on wine, so discriminant analysis method was...

This research aims to investigate the impact of the factors influencing consumers' impulse television buying decision at Best Buy Vietnam (BBVN), by interviewing 560 consumers. The methods of Cronbach's Alpha, EFA, CFA together with the Structural Equation Modelling (SEM) are used by the...

In Viet Nam market, the “Groupon” business model has its own advantages such as competitive price, production information channel for consumer, advertising channel for small and medium companies, shops or restaurants. This research aims to find out the information about important factors...

In construction industry today, the consultancy companies need to improve service quality- an important part of consultancy service - in order to enhance customers' loyalty, boosting business for future projects and word of mouth reputation. The question is whether the dimensions applied to...

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach's alpha, EFA and multiple regression analysis. Results show that Vietnam Airline...

Vietnamese abstract: Đề tài nhằm xác định và đo lường các yếu tố ảnh hưởng đến quyết định mua vé máy bay trực tuyến của người tiêu dùng tại thành phố Hồ Chí Minh (TPHCM), bằng việc khảo sát 536 người tiêu dùng từ 18 tuổi trở...

This study has four specific objectives: (1) Identifying factors that affect customer satisfaction on online service quality at Tiki.vn, (2) Measuring the level of impact of the factors, (3) Testing the difference in satisfaction among groups of customers with different characteristics in terms...

Vietnamese abstract: Nghiên cứu kiểm định mức độ tác động của các yếu tố ảnh hưởng đến ý định mua quần áo trẻ em tại Bình Dương, bằng việc khảo sát 155 khách hàng. Phương pháp phân tích Cronbach's Alpha, phân tích EFA cùng với...