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~person:"Hair, Joseph F."
~person:"Homburg, Christian"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Marketing
27
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10
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9
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9
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6
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19
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8
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Hair, Joseph F.
Homburg, Christian
Kotler, Philip
54
Bruhn, Manfred
37
Meffert, Heribert
28
Armstrong, Gary
26
Nagurney, Anna
20
Pepels, Werner
20
Kerin, Roger A.
19
Reardon, Thomas Anthony
19
Ferrell, Odies C.
17
Vrontis, Demetris
17
Hartley, Steven W.
16
Unger, Fritz
16
Kuß, Alfred
15
Leeflang, Peter
15
Keller, Kevin Lane
14
Kumar, V.
14
Laczniak, Gene R.
14
Lim, Weng Marc
14
Peter, Jerome Paul
14
Donnelly, James H.
13
Hanf, Jon
13
Herrmann, Andreas
13
Huber, Frank
13
Layton, Roger A.
13
Lopez, Rigoberto A.
13
Piercy, Nigel
13
Shultz, Clifford J.
13
Tomczak, Torsten
13
Baines, Paul
12
Bourlakis, Michael
12
Fill, Chris
12
Grewal, Dhruv
12
Hruschka, Harald
12
Oude Lansink, Alfons G. J. M.
12
Reinecke, Sven
12
Fertő, Imre
11
Gopinath, Munisamy
11
Rudelius, William
11
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Lehrbuch
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Die Betriebswirtschaft : DBW
1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of family business strategy
1
Journal of marketing
1
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1
Management : journal of contemporary management issues
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ECONIS (ZBW)
27
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1
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10
of
27
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date (oldest first)
1
Principles of
marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
2
Heresies and sacred cows in scholarly
marketing
publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
3
Marketing
and branding in family business : assessing the landscape and charting a path forward
Binz Astrachan, Claudia
;
Prügl, Reinhard
;
Hair, Joseph F.
- In:
Journal of family business strategy
10
(
2019
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012061005
Saved in:
4
Special issue on psychological ownership : a concept of value to the
marketing
field
Jussila, Iiro
(
contributor
);
Tarkiainen, Anssi
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011300924
Saved in:
5
Star marketer's impact on the market strategy choice
Vlašić, Goran
;
Hair, Joseph F.
;
Krupka, Zoran
- In:
Management : journal of contemporary management issues
22
(
2017
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012144799
Saved in:
6
Customer experience management : toward implementing an evolving
marketing
concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
7
Essentials of
marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
10
Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich
Homburg, Christian
;
Krohmer, Harley
;
Workman, John P.
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001447835
Saved in:
1
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