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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1977 - Dt. Uebers. d. 2. Aufl., ungekuerzte Studienausg.
Persistent link: https://www.econbiz.de/10000049354
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Marketing for nonprofit organizations
Kotler, Philip - 1975
Persistent link: https://www.econbiz.de/10000051672
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Marketing-Management : Analyse, Planung und Kontrolle
Kotler, Philip - 1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip - 2005 - 1. ed
Persistent link: https://www.econbiz.de/10002550502
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Marketing research
Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009
Persistent link: https://www.econbiz.de/10003979936
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Essentials of marketing research
Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241