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~person:"Hair, Joseph F."
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Europe"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
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Deutschland <DDR>
Europe
Marktforschung
Polen
United States
Unternehmen
Market research
66
Marketing theory
24
Marketingtheorie
24
Theorie
21
Theory
21
Marketing
13
Marketingforschung
12
Naresh K. Malhotra
10
Consumer behaviour
8
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Strukturgleichungsmodell
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Marketingmanagement
7
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Betriebswirtschaftslehre
2
Business economics
2
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2
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1
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English
66
German
1
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All
Hair, Joseph F.
Malhotra, Naresh K.
Kapferer, Clodwig
62
Bruhn, Manfred
44
Green, Paul E.
38
Herrmann, Andreas
35
Hruschka, Harald
33
Kotler, Philip
33
Homburg, Christian
32
Pepels, Werner
32
Decker, Reinhold
28
Huber, Frank
28
Wildner, Raimund
27
Hildebrandt, Lutz
25
Albers, Sönke
24
Koziolek, Helmut
23
Sarstedt, Marko
23
Day, George S.
22
Hüttner, Manfred
22
Sheth, Jagdish N.
22
Kumar, V.
21
Wiedmann, Klaus-Peter
21
Wind, Yoram
21
Aaker, David A.
20
Bauer, Hans H.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Kuß, Alfred
18
Ferber, Robert
17
Krafft, Manfred
17
Berekoven, Ludwig
16
Eisend, Martin
16
Lehmann, Donald R.
16
Tagliacarne, Guglielmo
16
Ulbricht, Walter
16
Zaltman, Gerald
16
Gustafsson, Anders
15
Helm, Roland
15
Koschnick, Wolfgang J.
15
Mampel, Siegfried
15
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Review of marketing research
11
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7
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Fundamentals of marketing research ; Vol. 1
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of business research : JBR
2
Journal of marketing education : JME
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Legends in marketing
2
Always learning
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
International journal of market research
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
McGraw Hill higher education
1
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1
Prentice-Hall international editions
1
Psychology & marketing
1
Review of marketing research , 4
1
The Cornell hospitality quarterly
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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1
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
3
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
4
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
5
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
6
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
7
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
8
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2006
-
Updated 2. European ed.
Persistent link: https://www.econbiz.de/10002907445
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
10
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
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