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~person:"Hair, Joseph F."
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Deutschland <DDR>"
~subject:"Journals"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
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Consumer behaviour
Deutschland <DDR>
Journals
Marktforschung
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Market research
19
Strukturgleichungsmodell
6
Partial least squares
5
Partielle kleinste Quadrate
5
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4
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structural equation modeling
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Hair, Joseph F.
Kapferer, Clodwig
62
Malhotra, Naresh K.
50
Bruhn, Manfred
44
Huber, Frank
41
Green, Paul E.
38
Herrmann, Andreas
37
Homburg, Christian
36
Pepels, Werner
36
Hruschka, Harald
35
Kotler, Philip
35
Wiedmann, Klaus-Peter
35
Wildner, Raimund
30
Bauer, Hans H.
28
Decker, Reinhold
28
Sheth, Jagdish N.
26
Albers, Sönke
25
Hildebrandt, Lutz
25
Sarstedt, Marko
24
Koziolek, Helmut
23
Kumar, V.
23
Day, George S.
22
Hüttner, Manfred
22
Kuß, Alfred
22
Helm, Roland
21
Trommsdorff, Volker
21
Wind, Yoram
21
Aaker, David A.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Krafft, Manfred
18
Teichert, Thorsten
18
Zaltman, Gerald
18
Belk, Russell W.
17
Berekoven, Ludwig
17
Ferber, Robert
17
Eisend, Martin
16
Holzmüller, Hartmut H.
16
Kenning, Peter
16
Lehmann, Donald R.
16
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ECONIS (ZBW)
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1
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
2
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
3
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
4
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
5
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
6
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
7
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009659685
Saved in:
8
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
10
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
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