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~person:"Hair, Joseph F."
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Informationstechnik"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Deutschland <DDR>
Informationstechnik
Marktforschung
Polen
United States
Unternehmen
Verbraucherverhalten
Market research
19
Strukturgleichungsmodell
6
Partial least squares
5
Partielle kleinste Quadrate
5
Structural equation model
5
Theorie
5
Theory
5
Information technology
4
Marketing
4
Marketingforschung
4
Statistical method
4
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4
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3
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Least squares method
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Methode der partiellen kleinsten Quadrate
3
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structural equation modeling
2
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Big Data
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Big data
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1
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1
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1
Datenerhebung
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Datenqualität
1
Elderly people
1
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1
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1
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1
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1
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1
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1
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English
18
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1
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Hair, Joseph F.
Kapferer, Clodwig
62
Malhotra, Naresh K.
49
Bruhn, Manfred
44
Green, Paul E.
38
Huber, Frank
37
Pepels, Werner
36
Herrmann, Andreas
35
Homburg, Christian
34
Kotler, Philip
34
Hruschka, Harald
33
Decker, Reinhold
28
Wildner, Raimund
27
Koziolek, Helmut
26
Hildebrandt, Lutz
25
Wiedmann, Klaus-Peter
25
Sarstedt, Marko
24
Sheth, Jagdish N.
23
Bauer, Hans H.
22
Day, George S.
22
Hüttner, Manfred
22
Albers, Sönke
21
Kumar, V.
21
Wind, Yoram
21
Aaker, David A.
20
Kamakura, Wagner A.
20
Kroeber-Riel, Werner
20
Trommsdorff, Volker
20
Wedel, Michel
20
Kuß, Alfred
18
Berekoven, Ludwig
17
Ferber, Robert
17
Kenning, Peter
17
Krafft, Manfred
17
Zaltman, Gerald
17
Belk, Russell W.
16
Eisend, Martin
16
Helm, Roland
16
Lehmann, Donald R.
16
Tagliacarne, Guglielmo
16
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4
Journal of marketing education : JME
2
International journal of market research
1
Journal of business research : JBR
1
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1
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
4
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1
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
2
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
3
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
4
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
5
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
6
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Saved in:
7
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009659685
Saved in:
8
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
10
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
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