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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000920697
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000601825
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Marketing and financial management : new economy, new interfaces
Walters, David - 2004
Persistent link: https://www.econbiz.de/10002106043
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Creating value in the "new economy"
Walters, David; Halliday, Michael; Glaser, Stan - 2002
Persistent link: https://www.econbiz.de/10001703471
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Added value and competitive advantage
Walters, David; Halliday, Michael; Glaser, Stan - 2002
Persistent link: https://www.econbiz.de/10001703474
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10004323439
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Added value, enterprise value and competitive advantage
Walters, David; Halliday, Michael; Glaser, Stan - In: Management decision : MD 40 (2002) 9, pp. 823-833
Persistent link: https://www.econbiz.de/10006557671
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Creating value in the "new economy"
Walters, David; Halliday, Michael; Glaser, Stan - In: Management decision : MD 40 (2002) 7-8, pp. 775-781
Persistent link: https://www.econbiz.de/10006558609
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Creating value in the "new economy"
Walters, David; Halliday, Michael; Glaser, Stan - In: Management decision : MD 40 (2002) 8, pp. 775-781
Persistent link: https://www.econbiz.de/10006558822
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Marketing & finance : working the interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10004377274