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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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Gratis kann teuer werden
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 4, pp. 40
Persistent link: https://www.econbiz.de/10003956388
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When should you nickel-and-dime your customers?
Hamilton, Rebecca W.; Srivastava, Joydeep; Abraham, … - In: MIT sloan management review 52 (2010/11) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10008859290
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When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10008076034
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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: GfK marketing intelligence review (2009) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10009893801