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The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae; Ko, Eunju; Lee, Sanghoon - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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Consumer Experiences of Virtual Reality : Insights from VR Luxury Brand Fashion Shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - 2021
Virtual reality (VR) offers a new medium for marketing communications, where consumers are immersed into technologically synthesized ‘real-use’ experiences of products and services. In this study, we theorize and investigate empirically how consumers derive meanings from VR experiences....
Persistent link: https://www.econbiz.de/10014086297
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Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup; Koo, Bonhak; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
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Luxury fashion and culture
Woodside, Arch G. (contributor); Ko, Eunju (contributor) - 2013
Luxury Fashion and Culture focuses on the study of how humans use high quality, highly pleasurable, and frequently rare … both within and across cultures. Luxury fashion enables the individual to transform herselfto play a part in scenes exuding …, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than …
Persistent link: https://www.econbiz.de/10012050438
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Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
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Perceptions, attitudes, and behaviors toward sustainable fashion : application of Q and Q-R methodologies
Song, Sanga; Ko, Eunju - In: International journal of consumer studies 41 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011708064
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
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Fashion's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 1, pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280