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~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
purchase intention
Consumer behaviour
221
Brand management
50
Markenführung
50
Beziehungsmarketing
46
Relationship marketing
46
Brand image
34
Markenimage
34
Deutschland
28
Germany
28
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26
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26
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25
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24
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22
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13
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13
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27
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27
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3
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2
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1
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English
196
German
38
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Handayani, Putu Wuri
Kim, Kyung Hoon
Kwak, Hyokjin
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
116
Belk, Russell W.
110
Mattila, Anna S.
97
Huber, Frank
94
Grunert, Klaus G.
92
Bauer, Hans H.
88
Phau, Ian
86
Gierl, Heribert
83
Lusk, Jayson L.
83
Herrmann, Andreas
79
Sheth, Jagdish N.
78
Usman, Osly
76
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Ko, Eunju
66
Loureiro, Sandra Maria Correia
66
Stavins, Joanna
66
Wansink, Brian
66
Agarwal, Sumit
64
Paul, Justin
64
Foxall, Gordon R.
63
Chintagunta, Pradeep K.
61
Jang, Soocheong
58
Laroche, Michel
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Walsh, Gianfranco
54
Warlop, Luk
54
Krishna, Aradhna
52
Rajagopal
51
Thøgersen, John
51
Cherchye, Laurens
50
Gröppel-Klein, Andrea
50
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3
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2
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1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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1
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Journal of business research : JBR
20
Schriftenreihe Marketing, Management
19
International journal of advertising : the quarterly review of marketing communications
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
The journal of brand management : an international journal
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of retailing
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Cogent business & management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Schriftenreihe Marketing Management
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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ECONIS (ZBW)
234
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1
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234
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
4
How to "Nudge" your consumers toward sustainable
fashion
consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
5
Sustainable marketing activities of traditional
fashion
market and
brand
loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
The effect of perceived agility on intention to reuse omni-channel : focused on mediating effect of integration quality of omni-channel
Son, Sang-chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012627135
Saved in:
9
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
10
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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