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~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
160
Brand management
47
Markenführung
47
Brand image
38
Markenimage
38
Advertising effects
27
Werbewirkung
27
Beziehungsmarketing
25
Brand
25
Relationship marketing
25
Advertising
19
Internet marketing
19
Kundenzufriedenheit
19
Online-Marketing
19
Werbung
19
Emotion
18
Online-Handel
18
Social Web
17
Social web
17
Viral marketing
15
Virales Marketing
15
Cultural identity
13
Globalisierung
13
Globalization
13
Kulturelle Identität
13
Marketing management
11
Marketingmanagement
11
Service quality
11
Product Placement
10
Product placement
10
Welt
10
World
10
International marketing
9
Internationales Marketing
9
Personality psychology
9
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Online availability
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Undetermined
86
Free
9
Type of publication
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Article
159
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
6
Sammelwerk
6
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Case study
1
Fallstudie
1
Reprint
1
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Language
All
English
162
Author
All
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
114
Mattila, Anna S.
96
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
60
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
55
Herrmann, Andreas
52
Walsh, Gianfranco
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Diamantopoulos, Adamantios
43
Choi, Tsan-Ming
42
Sharma, Piyush
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Ko, Yong Jae
38
Melewar, T. C.
38
Vrontis, Demetris
38
Park, Jungkun
37
Eisend, Martin
36
Hyun, Sunghyup Sean
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Dens, Nathalie
35
Rahman, Zillur
35
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Published in...
All
Journal of business research : JBR
33
Journal of retailing and consumer services
12
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
5
Cogent business & management
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
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Source
All
ECONIS (ZBW)
162
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11
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162
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11
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
12
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
13
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
14
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
15
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
16
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
17
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
18
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
19
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
20
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia
- In:
International journal of retail & distribution management
45
(
2017
)
10
,
pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Saved in:
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