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Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko; Harrigan, Paul; Roy, Sanjit; Soutar, … - In: Technological forecasting & social change : an … 145 (2019), pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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Modelling CRM in a social media age
Harrigan, Paul; Soutar, Geoffrey N.; Choudhury, Musfiq … - In: Australasian marketing journal 23 (2015) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10011284763
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From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
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Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
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Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of marketing theory and practice 26 (2018) 1/2, pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
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Consumer socialization agency in tourism decisions
Aleti, Torgeir; Ilicic, Jasmina; Harrigan, Paul - In: Journal of vacation marketing : an international journal 24 (2018) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10011912203