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~person:"Hartley, Steven W."
~person:"Keller, Kevin Lane"
~subject:"Marketing management"
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Marketing management
Marketing
49
Marketingmanagement
41
Marketing theory
15
Marketingtheorie
15
Theorie
10
Theory
10
Management
5
USA
5
United States
5
Brand management
3
Markenführung
3
Brand image
2
China
2
Markenimage
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Brand
1
Business economics
1
Business-to-business marketing
1
Communication
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Digital media
1
Digitale Medien
1
Europa
1
Industrial goods
1
Industriegüter
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Lehrbuch
1
Markenartikel
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Preismanagement
1
Pricing strategy
1
Product management
1
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1
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1
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Book / Working Paper
34
Article
4
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30
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27
Glossar enthalten
11
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11
Bibliografie enthalten
5
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5
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3
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3
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2
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2
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2
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1
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1
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English
34
German
4
Author
All
Hartley, Steven W.
Keller, Kevin Lane
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
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Pearson Deutschland GmbH
1
Pearson Studium
1
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McGraw-Hill/Irwin series in marketing
3
Pearson one series
2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
McGraw-Hill Irwin series in marketing
1
Pearson one
1
The Irwin/McGraw-Hill series in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
38
Showing
1
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10
of
38
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date (oldest first)
1
Marketing
: the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
4
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
5
Marketing
: the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
7
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
8
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
10
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
1
2
3
4
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