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Modeling the constructs contributing to the effectiveness of marketing lecturers

Sweeney, Arthur D. P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202

Persistent link: https://www.econbiz.de/10003910585

The changing importance of affective trust and cognitive trust across he relationship lifecycle : a study of business-to-business relationships

Dowell, David; Morrison, Mark D.; Heffernan, Troy - In: Industrial marketing management : the international … 44 (2015), pp. 119-130

Persistent link: https://www.econbiz.de/10010481957

Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation

Dowell, David; Heffernan, Troy; Morrison, Mark D. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451

Persistent link: https://www.econbiz.de/10010127847

Modeling the Constructs Contributing to the Effectiveness of Marketing Lecturers

Sweeney, Arthur D.P.; Morrison, Mark D.; Jarratt, Denise; … - In: Journal of marketing education : JME 31 (2009) 3, pp. 190-202

Persistent link: https://www.econbiz.de/10008325847

Learning Styles of On-Campus and Off-Campus Marketing Students: The Challenge for Marketing Educators

Morrison, Mark; Sweeney, Arthur; Heffernan, Troy - In: Journal of marketing education : JME 25 (2003) 3, pp. 208-217

Persistent link: https://www.econbiz.de/10006251266

Karns's Learning Styles and Learning Effectiveness: A Rejoinder

Morrison, Mark; Sweeney, Arthur; Heffernan, Troy - In: Journal of marketing education : JME 28 (2006) 1, pp. 64-68

Persistent link: https://www.econbiz.de/10006228802

Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation

Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative market research : an international journal 16 (2013) 4, pp. 436-451

Persistent link: https://www.econbiz.de/10010184190

Trust formation at the growth stage of a business‐to‐business relationship

Dowell, David; Heffernan, Troy; Morrison, Mark - In: Qualitative Market Research: An International Journal 16 (2013) 4, pp. 436-451

Purpose – Trust is known to have three dimensions: ability/competence, integrity/contractual and benevolence/goodwill. Yet what develops these three dimensions of trust is relatively unknown, particularly at the different stages of the relationship lifecycle. The primary goal of this paper is...

Persistent link: https://www.econbiz.de/10014987642