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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & Marketing 39 (2021) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012633209

Making omnichannel an augmented reality : the current and future state of the art

Hilken, Tim; Heller, Jonas; Chylinski, Mathew; Keeling, … - In: Journal of Research in Interactive Marketing 12 (2018) 4, pp. 509-523

Purpose: This paper aims to explore the current and future roles of augmented reality (AR) as an enabler of omnichannel experiences across the customer journey. To advance the conceptual understanding and managerial exploitation of AR, the paper aims to synthesise current research, illustrating...

Persistent link: https://www.econbiz.de/10012076982

Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012102953

What's mine is a hologram? : how shared augmented reality augments psychological ownership

Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88

Persistent link: https://www.econbiz.de/10012129485

Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 4, pp. 219-234

Persistent link: https://www.econbiz.de/10012154094

The playground effect : how augmented reality drives creative customer engagement

Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98

Persistent link: https://www.econbiz.de/10012257546

Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of service research 24 (2021) 1, pp. 84-103

Persistent link: https://www.econbiz.de/10012426764

Augmented reality marketing : a technology-enabled approach to situated customer experience

Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, … - In: Australasian marketing journal 28 (2020) 4, pp. 374-384

Persistent link: https://www.econbiz.de/10012429505

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality

Hilken, Tim; Chylinski, Mathew; Ruyter, Ko de; Heller, Jonas - In: Journal of service management 33 (2022) 4/5, pp. 657-674

Persistent link: https://www.econbiz.de/10013325741