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~person:"Helm, Roland"
~subject:"Emotion"
~subject:"Theorie"
~subject:"Werbung"
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Emotion
Theorie
Werbung
Consumer behaviour
35
Konsumentenverhalten
33
Theory
14
Deutschland
9
Germany
9
Präferenztheorie
7
Theory of preferences
7
Innovation diffusion
6
Innovationsdiffusion
6
Measurement
6
Messung
6
Conjoint analysis
5
Conjoint-Analyse
5
Consumer goods
5
Einzelhandel
5
Elderly people
5
Estimation
5
Konsumgüter
5
Motivation
5
Retail trade
5
Schätzung
5
Ältere Menschen
5
Innovation
4
Innovationsmanagement
4
Market research
4
Marketing
4
Marktforschung
4
Beziehungsmarketing
3
Category Management
3
Category management
3
Information behaviour
3
Informationsverhalten
3
Innovation management
3
Optimal stimulation theory
3
Produktentwicklung
3
Präferenz
3
Relationship marketing
3
Supply situation
3
Verbraucherverhalten
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English
10
German
5
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Helm, Roland
Septianto, Felix
39
Huber, Frank
33
Gierl, Heribert
30
Anderson, Simon P.
29
Hruschka, Harald
27
Bagozzi, Richard P.
26
Mullainathan, Sendhil
25
Bauer, Hans H.
24
Janssen, Maarten C. W.
24
Kerschbamer, Rudolf
23
Peitz, Martin
23
Han, Heesup
22
Inderst, Roman
22
Sattler, Henrik
22
Sheth, Jagdish N.
20
Sutter, Matthias
20
Fishman, Arthur
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Herrmann, Andreas
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Pelsmacker, Patrick de
18
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Wansink, Brian
17
Belk, Russell W.
16
Chen, Yongmin
16
Dellaert, Benedict G. C.
16
Greenwood, Jeremy
16
Loureiro, Sandra Maria Correia
16
Armstrong, Mark
15
Esch, Franz-Rudolf
15
Gröppel-Klein, Andrea
15
Mattila, Anna S.
15
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
3
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
Review of managerial science
2
Betriebswirtschaftliche Abhandlungen
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
15
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1
Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
Saved in:
2
Planung und Vermarktung von Innovationen : die Präferenz von Konsumenten für verschiedene Innovationsumfänge unter Berücksichtigung des optimalen Simulationsniveaus und marktbezoge...
Helm, Roland
-
2001
Persistent link: https://www.econbiz.de/10001580339
Saved in:
3
Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
4
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
5
Erklärung des Konsumentenverhaltens durch die Optimum Stimulation Level Theorie
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 217-235
Persistent link: https://www.econbiz.de/10001457838
Saved in:
6
The impact of customer-specific and market-related variables on the preference for highly innovative products
Helm, Roland
;
Conrad, Daniel
- In:
Review of managerial science
9
(
2015
)
1
,
pp. 61-88
Persistent link: https://www.econbiz.de/10010473131
Saved in:
7
Moderating effects within the elaboration likelihood model of information processing
Helm, Roland
;
Gehrer, Michael
-
2006
Persistent link: https://www.econbiz.de/10003373720
Saved in:
8
Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland
;
Stölzle, Wolfgang
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
Saved in:
9
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
10
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
1
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