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~person:"Helm, Roland"
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Consumer behaviour
8
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8
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6
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6
Consumer goods
5
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5
Deutschland
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Helm, Roland
Krueger, Dirk
31
Goering, Gregory E.
29
Weber, Michael
25
Waldman, Michael
21
Hendel, Igal
20
Hoang, Daniel
20
Usman, Osly
19
D'Acunto, Francesco
18
Law, Chun Hung Roberts
18
Berger, Jonah
17
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
16
Mayzlin, Dina
16
Neslin, Scott A.
16
Postlewaite, Andrew
16
Runkel, Marco
16
Bauer, Hans H.
14
Gedenk, Karen
14
Hai, Rong
14
Schiraldi, Pasquale
14
Bils, Mark
13
Koeniger, Winfried
13
Uhlig, Harald
13
Xie, Taojun
13
Crossley, Thomas F.
12
Janssen, Maarten C. W.
12
Mariani, Marcello M.
12
Tan, Yong
12
Cantelmo, Alessandro
11
Dwivedi, Yogesh Kumar
11
East, Robert
11
Görtz, Gunnar
11
House, Christopher L.
11
Kaplan, Greg
11
Law, Rob
11
Liu, Yong
11
Melina, Giovanni
11
Nevo, Aviv
11
Toktay, L. Beril
11
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Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
3
European retail research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jena Research Papers in Business and Economics - Working and Discussion Papers
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
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ECONIS (ZBW)
11
RePEc
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1
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
2
Out-Of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland
;
Stölzle, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10003392273
Saved in:
3
Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
4
Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland
;
Stölzle, Wolfgang
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
Saved in:
5
Out-of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland
;
Stölzle, Wolfgang
-
2005
Persistent link: https://www.econbiz.de/10003112127
Saved in:
6
Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
Saved in:
7
The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
Saved in:
8
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
Saved in:
9
Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland
;
Möller, Michael
;
Rosenbusch, Jana
-
2010
Persistent link: https://www.econbiz.de/10003932905
Saved in:
10
The motivation structure of electronic word-of-mouth : effects of personality on the generation of online articulations
Helm, Roland
;
Möller, Michael
-
2011
Persistent link: https://www.econbiz.de/10009157643
Saved in:
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