Narrow search
Showing 1 - 10 of 20
Cover Image
Die Gestaltung von Produkt- und Servicebündeln bei PKW
Herrmann, Andreas - In: Jahrbuch der Absatz- und Verbrauchsforschung 42 (1996) 2, pp. 164-183
Persistent link: https://www.econbiz.de/10001200498
Cover Image
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van; Lieven, Theo; Herrmann, Andreas; … - In: Psychology & marketing 32 (2015) 4, pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Cover Image
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Die Betriebswirtschaft : DBW 69 (2009) 3, pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Cover Image
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 3, pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Cover Image
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.; Herrmann, Andreas; Befurt, Rene; … - In: Psychology & marketing 29 (2012) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Cover Image
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Cover Image
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger; Stadler, Rupert; Herrmann, Andreas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 63 (2011) 2, pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
Cover Image
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Cover Image
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger; McGill, Ann L.; Herrmann, Andreas - In: Journal of marketing 75 (2011) 3, pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Cover Image
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055