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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.); Herrmann, Andreas (contributor);  … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001593247
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001402990
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10004010317
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Analyse der Kundenwünsche zur Gestaltung eines Gebrauchsgutes mit Hilfe derConjoint Analyse
Bauer, Hans H.; Herrmann, Andreas; Homberg, Federico - 1996
Persistent link: https://www.econbiz.de/10004817945
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Determinanten der Preistoleranz von Nachfragern
Herrmann, Andreas; Huber, Frank; Wricke, Martin - In: Die Unternehmung : Swiss journal of business research … 57 (2003) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10001751781
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes - 2012
Persistent link: https://www.econbiz.de/10009629140
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Johnson, Michael D. (ed.); Herrmann, Andreas (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000640799
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The machine age of customer insight
Einhorn, Martin (ed.); Löffler, Michael (ed.);  … - 2021 - First edition
Persistent link: https://www.econbiz.de/10012432653