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To be different or to be average? : die Attraktivität des Durchschnittsprodukts

Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 3, pp. 226-250

Persistent link: https://www.econbiz.de/10003835131

Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity

Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 253-277). 1999

Persistent link: https://www.econbiz.de/10001444711

Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity

Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 305-329). 2003

Persistent link: https://www.econbiz.de/10001998020

Adaptive conjoint analysis : understanding the methodology and assessing reliability and validity

Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 279-304). 2001

Persistent link: https://www.econbiz.de/10001690271

Individual-level loss aversion in riskless and risky choices

Gächter, Simon; Johnson, Eric J.; Herrmann, Andreas - In: Theory and decision : an international journal for … 92 (2022) 3/4, pp. 599-624

Persistent link: https://www.econbiz.de/10013192409

What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging

Herrmann, Andreas; Sprott, David E.; Schlager, Tobias - In: Total quality management & business excellence : an … 28 (2017) 3/4, pp. 266-281

Persistent link: https://www.econbiz.de/10011723589

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...