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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003

Persistent link: https://www.econbiz.de/10001997462

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001

Persistent link: https://www.econbiz.de/10001690252

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007

Persistent link: https://www.econbiz.de/10003544570

Salience in Retailing : Vertical Restraints on Internet Sales

Helfrich, Magdalena - 2017

We provide an explanation for a frequently observed vertical restraint in ecommerce, namely that brand manufacturers …-quality product and limits the wholesale price a brand manufacturer can charge. If, however, the branded product is not available … price is salient in the store, this aligns the retailer's incentives with the brand manufacturer's interest to make quality …

Persistent link: https://www.econbiz.de/10012947991