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Contemporary issues in management development in Africa

Osei, Kofi A. (ed.); Abor, Joshua Yindenaba (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011672105

Market orientation and customer satisfaction : the role of service quality and innovation

Mahmoud, Mahmoud Abdulai; Hinson, Robert; Duut, Dickson … - In: International journal of business and emerging markets … 11 (2019) 2, pp. 144-167

Persistent link: https://www.econbiz.de/10012135585

Social media in marketing communications : a synthesis of successful strategies for the digital generation

Adeola, Ogechi; Hinson, Robert; Evans, Olaniyi - In: Digital transformation in business and society : theory …, (pp. 61-81). 2020

Persistent link: https://www.econbiz.de/10012116394

Investigating market orientation and positioning in star-rated hotels in Ghana

Hinson, Robert; Abdul-Hamid, Ibn Kailan; Osabutey, … - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2629-2646

Persistent link: https://www.econbiz.de/10011777128

Market orientation and corporate social responsibility : towards an integrated conceptual framework

Mahmoud, Mahmoud Abdulai; Blankson, Charles; Hinson, Robert - In: International journal of corporate social … 2 (2017) 9, pp. 1-15

The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially-oriented strategy for business performance (BP). A review of literature on...

Persistent link: https://www.econbiz.de/10011857711

Managing market innovation for competitive advantage : how external dynamics hold sway for financial services

Anning-Dorson, Thomas; Hinson, Robert; Amidu, Mohammed - In: International journal of financial services management … 9 (2018) 1, pp. 70-87

Persistent link: https://www.econbiz.de/10011875738

Organizational environment and SME marketing practices in an emerging economy

Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011

Persistent link: https://www.econbiz.de/10008822507

Market orientation in a developing economy public institution : revisitiong the Kohli and Jaworski's framework

Mahmoud, Mohammed A.; Hinson, Robert - In: International journal of public sector management : IJPSM 25 (2012) 2, pp. 88-102

Persistent link: https://www.econbiz.de/10009547222

Political marketing strategies in Africa : expert opinions of recent political elections in Ghana

Hinson, Robert; Tweneboah-Koduah, Ernest Yaw - In: Journal of African business 11 (2010) 2, pp. 201-218

Persistent link: https://www.econbiz.de/10008702028

Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation

Hinson, Robert (ed.); Adeola, Ogechi (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...

Persistent link: https://www.econbiz.de/10012627292