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Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999
Persistent link: https://www.econbiz.de/10000667810
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Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas (ed.); Snelgrove, Todd C. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011485834
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Pricing and the sales force
Hinterhuber, Andreas (contributor);  … - 2016
Persistent link: https://www.econbiz.de/10011346549
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Pricing strategy implementation : translating pricing strategy into results
Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2020
Persistent link: https://www.econbiz.de/10012015929
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Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas (contributor) - In: Industrial marketing management : the international … 47 (2015), pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009628035
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (ed.) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (contributor) - 2006 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
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Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas (ed.); Liozu, Stephan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10013547377