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Hohenberg, Sebastian
Homburg, Christian
421
Homburg, Carsten
42
Klarmann, Martin
31
Jensen, Ove
24
Fürst, Andreas
22
Krohmer, Harley
20
Bucerius, Matthias
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Stock-Homburg, Ruth
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Wieseke, Jan
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Werner, Harald
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Schneider, Janna
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Workman, John P.
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Faßnacht, Martin
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Artz, Martin
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Homburg, C.
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Pflesser, Christian
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Stock, Ruth
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Totzek, Dirk
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Hentschel, Frederike
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Kuehnl, Christina
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Luo, Xueming
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Rudolph, Bettina
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Garbe, Bernd
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Hoyer, Wayne D.
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Lorenz, Michael
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
Enhancing innovation commercialization through supervisor-sales rep fit
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 681-701
Persistent link: https://www.econbiz.de/10012107281
Saved in:
3
Marketing excellence : nature, measurement, and investor valuations
Homburg, Christian
;
Theel, Marcus
;
Hohenberg, Sebastian
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012231599
Saved in:
4
Organizing for cross-selling : do it right, or not at all
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
Saved in:
5
Incentivizing of inside sales units : the interplay of incentive types and unit structures
Homburg, Christian
;
Morguet, Theresa Roswitha
; …
- In:
Journal of personal selling & sales management
41
(
2021
)
3
,
pp. 181-199
Persistent link: https://www.econbiz.de/10012623645
Saved in:
6
Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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