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Steering the Sales Force for New Product Selling
Homburg, Christian; Hohenberg, Sebastian; Hahn, Alexander - In: Journal of Product Innovation Management 36 (2018) 3, pp. 282-304
Persistent link: https://www.econbiz.de/10012094801
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Enhancing innovation commercialization through supervisor-sales rep fit
Hohenberg, Sebastian; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 681-701
Persistent link: https://www.econbiz.de/10012107281
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Marketing excellence : nature, measurement, and investor valuations
Homburg, Christian; Theel, Marcus; Hohenberg, Sebastian - In: Journal of marketing 84 (2020) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10012231599
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Organizing for cross-selling : do it right, or not at all
Homburg, Christian; Böhler, Sina; Hohenberg, Sebastian - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
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Incentivizing of inside sales units : the interplay of incentive types and unit structures
Homburg, Christian; Morguet, Theresa Roswitha; … - In: Journal of personal selling & sales management 41 (2021) 3, pp. 181-199
Persistent link: https://www.econbiz.de/10012623645
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858