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Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B. - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
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Postmodern consumer research : the study of consumption as text
Hirschman, Elizabeth Caldwell - 1992
Persistent link: https://www.econbiz.de/10000325394
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Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.; Schindler, Robert M. - 2009
Persistent link: https://www.econbiz.de/10003784636
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Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B. - 2009
Persistent link: https://www.econbiz.de/10003832351
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Pets and people : companions in commerce?
Holbrook, Morris B. - In: Journal of business research : JBR 61 (2008) 5, pp. 546-552
Persistent link: https://www.econbiz.de/10003709397
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Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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"Radical" experiential views : the consumption experience and customer value
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010513827
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504955
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Nostalgia and age-related preferences
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010504958